Commercial strategy,backed by execution.For ecommerce brands.
Hey, I'm Elliot.
A Practitioner Who Gets It Done.
After 25 years building and implementing digital solutions for brands across industrials, technology, and retail, I launched RELEVANT CX to help B2B companies sort the signal from the noise — and actually execute on it.
I'm a developer, a product manager, a marketer, and a business owner. I've consulted and built, hands on and in the weeds. I've worked with major brands — and I've learned what actually moves the needle.
Commercial Impact, Not Agency Theatre.
Strategy decks that gather dust. Retainers for work you can't measure. Layers of people between you and the person doing the work.
With RELEVANT CX, you deal with the person who gets it done. I either do the work or build and manage the people who do. Direct response, timely answers, real action.
Strategy meets Execution.Speed meets Precision.
R—CX sits in the gap between your marketing, operations, and technology — sorting signal from noise, building what matters, and cutting what doesn't.
Making the calls. Doing the heavy lifting. Just action.
Commercial Operations
Revenue systems, pipeline management, and go-to-market execution for companies that build real things.
Vendor & Partner Strategy
Sort the providers who deliver from the ones who just promise. Better partnerships, better returns.
Technology Selection
Decision fatigue? Independent guidance on what you actually need — and what you can ditch.
Digital & CX Development
Continuous improvement with hands-on web development. Real builds, not just wireframes.
Retained Advisory & Support
A senior operator in your corner — keeping things moving and getting better every quarter.
Integration, Automation & AI
Turn systems into ecosystems. Process improvements that compound, powered by AI where it counts.
You are a star… managing clients really well, lovely to deal with — but also solution focused, a great problem solver and you delivered every time. I'm really grateful for all of your help and support.— Lucinda H.Hobson Advisory
There aren't many technical people who understand business, marketing, UX and the operational challenges in the same way.— Jakomina V.Head of Ecommerce, Adorne
Track Record.
— Brands that trusted me to deliver.